Monterey Car Week, RM Sotheby's

August 2026

Sell at live auction

We're revving up for our inaugural live auction during Monterey Car Week this August in California.

Monterey Car Week spans 10 days, and includes historic races, high-end auctions, and new car reveals to the Monterey Peninsula. The prestigious event culminates with the Pebble Beach Concours d'Elegance.

We will join RM Sotheby’s, the world’s leading auction house for rare and collectible cars, for this major event in the world of car collecting; real estate will gavel live on the RM Sotheby's stage for the first time ever during their global flagship sale—the marquee auction during Monterey Car Week.

Accelerate your car collector or marquee property in the fast lane of luxury: Your dream buyer isn't just looking for a home, they're looking for a showroom. Reach this distinguished network of car collectors, UHNW automotive enthusiasts, and RM Sotheby's clientele.

House of Concierge will be on display 13–15 August during RM Sotheby’s preview days, giving your property a premier platform within the largest car collector moment in the season. Bidding will culminate live on the RM Sotheby's stage on 15 August. With an expanded bidder pool, our live events average 10+ bidders per property.

Limited spots available. Latest consignment deadline: 1 July. To submit your property for consideration, fill out the form below.


Live Auction Benefits

  • Additional exposure with a marketing campaign tailored to your listing

  • Media inquiries handled by BerlinRosen, leading U.S. PR firm and our agency of record

  • Email marketing to 160,000± Concierge Auctions subscribers

  • Outreach to select 11,000± Private Client Group members, including billionaires, prior bidders and more

  • Expanded buyer pool/more bidders per auction (3-7 to 10+ per property)

  • 97% buyer closing rate

  • Email marketing to Sotheby’s subscribers

  • Promotion on Sothebys.com

  • Email marketing to RM Sotheby’s subscribers

  • Direct reach to RM Sotheby’s bidders and clientele

  • Exhibition and live auction at Monterey Car Week


Last year's results

RM Sotheby’s annual Monterey sale stands at the center of the collector car market, setting the tone for Monterey Car Week and beyond. Over nearly three decades, the auction has presented the world’s most significant automobiles and achieved record-setting results, establishing its position as the definitive venue for blue-chip consignments.

RM Sotheby’s Monterey auction totaled over $165 million in 2025, achieving an 87% sell-through rate and drawing international bidders from 46 countries. The $26-million Ferrari Daytona SP3 set a new benchmark as the most valuable new car ever sold, while a diverse offering from Ferraris and pre-war Duesenbergs to RUF and Porsche established 14 world records.

Sale Timing

Concierge live auction


Location: Monterey Conference Center

Address: 1 Portola Plaza, Monterey, CA 93940, USA

Live Bidding: 15 August

Consignment Deadline: 1 July

Auction Time: 4:00PM - 5:00PM

Reception Time: 3:00PM - 4:00PM

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Participate in our next live auction

See if your property qualifies for auction.

  • Expand your pool of luxury buyers

  • Get a tailored marketing campaign

  • Speed up property sales

Submit property details

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