Reach a global audience during ModaMiami, as RM Sotheby's, the world’s leading auction house for rare and collectible cars, and Sotheby's Concierge Auctions, the world's leading auction house for luxury real estate, come together for the ultimate luxury event on the East Coast.
Showcasing a curation of the finest Sotheby's-represented properties in vibrant Miami, we invite you to participate in our live auction event on 28 February from the Alhambra Ballroom at the historic Biltmore Hotel in Coral Gables, Florida. Bidding for auctions that launch at this live event will continue online throughout March.
Spaces are limited: Sale is exclusively for Sotheby’s International Realty listings.
To submit your property for consideration, fill out the form below.
ModaMiami’s mission at inception was simple: Create the ultimate luxury event experience by elevating the architecture of the most prestigious automotive showcases to the next level. Catered to true connoisseurs of style, ModaMiami was born; specially curated to provide attendees with a weekend of delights: sensational entertainment, sights to see, ways to relax, socialize, and of course, peruse the world’s greatest automobiles and the hottest products across the luxury marketplace. Held annually at The Biltmore Hotel in Miami, ModaMiami has quickly grown to become one of the cornerstone events on the collector car calendar, attracting visitors from around the globe.
ModaMiami attracts interest from all corners of the world— both in person, and online—including over 10,000 attendees and 142,000 global visitors from 181 countries, with over 1,000 earned media placements, and showcases 170 million total followers from content creators, partners, and media.
ModaMiami is built for a new generation of discerning enthusiasts—those who view the automobile as art, heritage as a lifestyle, and collecting as a form of cultural expression. Expect over 400 rare and iconic automobiles, exclusive hospitality suites, luxury showcases, and intimate conversations with the creators and collectors shaping the culture. From concours exhibitions to VIP access, every moment is crafted to be unforgettable.
As real estate gaveled live for the first time ever at the RM Sotheby's stage at The Biltmore Hotel in 2026, the sale achieved white-glove results, with 100% of lots sold and over $200 million in aggregate bids placed.
Over the past 45 years, RM Sotheby’s has continued to lead the global collector car auction industry with unparalleled capabilities, expertise, and resources. This has made RM Sotheby’s the preeminent market maker of high-quality collector cars and collections, regardless of size or complexity.
In 2025, RM Sotheby's presented its second ModaMiami event which showcased over 400 of the world’s finest cars and premier luxury brands and included an RM Sotheby’s auction with $74.5 million in total sales, solidifying its place as a marquee event on the global calendar.
60-day timeline to sell
Sell at or above for market value
Marketing campaign tailored to your property
Media inquiries handled by BerlinRosen, leading U.S. PR firm and our agency of record
Email marketing to 165,000± Sotheby's Concierge Auctions subscribers
Email marketing to Sotheby’s and RM Sotheby's subscribers
Select outreach to our 11,000± Private Client Group members, including billionaires, prior bidders and more
Displayed on Sothebys.com
Listed in ModaMiami calendar of events
Live auction and reception on the RM Sotheby’s stage during ModaMiami
On average, 3-7 qualified bidders per property
97% buyer closing rate
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