We are pleased to announce that we are now accepting premier properties and listings from around the world to be included in our inaugural Summer Portfolio Sale this summer. We invite luxury sellers and agents to submit luxury properties now or learn more.
This is our first portfolio auction in Asia and our second in the past 12 months. The properties will be marketed in partnership with media powerhouses The Wall Street Journal and Mansion Global.
We felt the timing was right to tailor our platform to an influential economy like China — not only the world’s most populous country, but also a major source of foreign investment in the United States and around the globe.
Dates and Format of Summer Portfolio Sale
The portfolio auction sale will take place from June 28-29th and will feature a curated selection of the world’s finest properties for bidders around the globe. In addition to receiving international exposure via our proven platform, a high-impact, multi-language campaign will be executed to reach Chinese buyers worldwide, including Hurun’s high-net-worth database, as well as a series of events in Shanghai, Guangzhou, Beijing, and Hong Kong.
All properties in the portfolio will be available for preview for five weeks prior to the auction.
Bidding will be hosted on the Concierge Auctions mobile app, allowing potential buyers to bid in real-time from anywhere in the world.
Luxury Properties We Are Looking For
Ideal properties for the portfolio include diverse offerings of ultra-luxury price points, move-in ready/furnished options, and hotel-branded properties like the Four Seasons and The Ritz-Carlton Residences.
The curated homes will also feature amenities that appeal to Chinese buyers — though not readily available in China — including gardens, pools, storage, in-house facilities, indoor garages, and sports facilities.
Where Chinese Investors Are Buying
Although the U.S. has become a preferred destination for Chinese investors, they’ve also been particularly active in other real estate markets such as Australia, the United Kingdom, and Canada, among others.
Our platform presents real buyers with iconic opportunities across key real estate markets around the world, and the portfolio will market globally and specifically to Chinese buyers in an expedited timeframe that is convenient to both buyers and sellers.
Marketing Strategy Overview
A series of custom launch events will be hosted in cooperation with The Wall Street Journal with outreach to Hurun’s high-net-worth database consisting of over 110,000 of China’s affluent real estate enthusiasts in Shanghai and Guangzhou between May 22-25th. The events will provide potential bidders with the opportunity to learn more about the properties featured in the portfolio, as well as the registration and bidding processes.
We are also sponsoring the invitation-only Luxury Property Showcase that will take place June 16-18th in Beijing. A reception in Hong Kong will take place on June 28th, marking the start of the two-day bidding cycle for the sale.
Our Summer Portfolio Sale is expected to mark the most properties ever sold via auction over the span of two days in China.
Submit Your Property or Listing
While every country is different, the appeal of unique, luxury real estate transcends the miles. It’s thrilling to enhance our network to this region and present global and Chinese investors with some of the best real estate opportunities available for sale in the world.
To find out more about how your property or listing could be considered for the Summer Portfolio Sale, call +1.212.202.2940. You may also visit ChinaPortfolioSale.com to download full details, including the timeline, exposure, and outreach plan for the sale, as well as a white paper on Chinese real estate investment.
If you are a seller or agent with a luxury property that you would like marketed to Chinese investors, submit your property. Space is limited.