Are you a successful agent or a broker that specializes in high-end properties? Are you interested in selling luxury homes at auction or has your client approached you about the auction process? Do you have trepidation that you may be cut out of the auction as the seller’s agent?
The fact is that the top auction companies work with local agents and brokers, not against them. Selling luxury homes at auction is a team effort between the seller’s agent, the real estate auction company, and the buyer’s agent. Each representative is integral to the process.
Good real estate auction companies provide you as an agent with additional tools that you may not have on your own. The auction firm should have a team dedicated to your sale. You should be assigned at least one dedicated sales manager, a marketing team, and perhaps legal support.
The sales manager’s sole jobs should be outreach to potential buyers and agent representatives, follow-up to inquiries from prospective bidders, and assisting in the auction registration. The marketing team should handle all elements of the auction exposure — advertising placement, marketing collateral and public relations. The legal support that an auction firm provides will help you as an agent to ensure that the purchase contracts are fully prepared in ample time for bidder review prior to the sale.
Be sure you understand the role of the real estate auction company and are familiar with each member of their team. After all, they are your partners, and will be working hand-in-hand with you to achieve the goal of selling your client’s luxury homes at auction.
For more on selling luxury homes at auction and Concierge Auctions role in the process, request a complimentary property evaluation. Or click below for more on the real estate auction process for brokers and agents.