We enter the second half of 2022 announcing our new brand and achieving record results, including a world record for highest price for the sale of ‘The One’, America’s largest residence.
As the leading global luxury real estate auction marketplace, with the industry’s most comprehensive databases of high-net-worth property connoisseurs, our firm matches sellers of one-of-a-kind properties with many of the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform.
Even in the world’s fluctuating real estate market, we continue to grow our team, expand our global footprint, and invest in corporate development initiatives—all while remaining more committed than ever to our Key For Key® giving program with Giveback Homes to provide homes for families in need.
In the first half of the year, our sales volume grew 55% over H1 in 2021. Our digital bidding platform processed over $1.7 billion in global bids, with nearly $300 million in sales and an 80% conversion rate.
New Brand Announcement
On June 1, 2022, we announced our new brand as Sotheby’s Concierge Auctions, following our joint partnership acquisition in November 2021 by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Anywhere Real Estate, Inc. (NYSE: HOUS), the largest full-service residential real estate services company in the United States.
The new name and brand further aligns the leaders in auction and real estate in our commitment to accelerate the future growth of the luxury real estate auction marketplace, combining the 14-year recognition of Concierge Auctions as the leading global luxury real estate auction marketplace with the established history of Sotheby’s as the world-leader in luxury auctions, all while keeping real estate agents at the center.
“In November 2021, we were honored to be acquired by Sotheby’s and Realogy, two of the most established and renowned companies in the industries that we serve—real estate and auction. Since then, we have evolved into a new brand, and continue to service both existing and new clients worldwide,” said Laura Brady, Co-Founder and Chief Executive Officer.
Expansion and Growth
We continue to expand in the luxury real estate market. In the first quarter, we announced that Jeff Rhoades and Jana Willardsen join our business development team. As industry veterans, Rhoades and Willardsen have primarily focused on bringing in new business and building and growing strategic relationships.
“As we continue to grow our dominant footprint and focus on further positioning our sales alongside the finest luxury items in the world, we are prioritizing building the strongest and most talented team experienced in developing long term relationships and delivering phenomenal client experiences,” said President Chad Roffers.
In the second quarter, we announced two additional key sales hires as part of our continued international expansion. Zackary Wright, former Executive Director for Christie’s International Real Estate and former Senior Vice President of Sotheby’s International Realty, and Charlie Smith, owner of London Real Estate Advisors (LREA) and former Managing Director for Sotheby’s International Realty. With seasoned experience in the global luxury real estate market and over 25 years in the industry, Wright serves as Executive Vice President, Private Client Group, Asia Pacific, leading corporate development strategy and relationship management of our high-net-worth clientele. Having served as a Strategic Advisor for Sotheby’s Concierge Auctions for the last five years, Smith leads our growing international presence as Executive Vice President, EMEA. We have experienced great success in Europe, with more than €230 million and 40-plus sales spanning the UK, Portugal, Switzerland, France, Italy, Spain, Croatia, Dubai, and Morocco, among others.
We also appointed a new Chief Financial Officer, Thomas McCauley, and nearly 30 new hires and promotions across its sales, operations, human resources, and marketing teams.
Not only did we expand our team, but we also grew our global activity in Japan and Croatia. We now operate in a total of 32 countries and 46 U.S. states.
Achievements
We have reached several notable achievements in the first half of the year.
We were honored with Inman’s ‘Best City Sale’ 2022 Golden I Award for its World Record Sale of ‘The One’ in Bel Air, California in cooperation with Aaron Kirman of Aaron Kirman Group at Compass and Branden and Rayni Williams of Williams & Williams at The Beverly Hills Estates.
To add on to our accomplishments, we also won eight Telly Awards for excellence in film production and the most innovative stories being told across all screens. To date, we have won 46 Tellys.
Record Breaking Sales
We continued to break records in 2022, including the world record for the highest price ever achieved for a residence at auction with the aforementioned sale of ‘The One’, America’s largest residence. The over $141 million sale price was nearly 50% higher than our previous world record for Villa Firenze in Beverly Hills, California last year.
“We have established an unbeatable platform that delivers sellers and buyers a time-certain and efficient sale. In a world of limited inventory and multiple offers, our platform is the most efficient way to connect buyers and sellers," added Sotheby’s Concierge Auctions President, Chad Roffers.
H1 2022 marquee sales include:
75-877 Keaolani Drive | Kona Coast, Big Island, Hawaii
Sold for $5.24M
In cooperation with Carrie Nicholson of Hawaii Life Real Estate Brokers
259 Worth Avenue | Palm Beach, Florida
Listed for $19.5M
In cooperation with Saira Gonzalez Rosado of Izamal Real Estate
56-1089 Kamehameha Highway #16-19 | North Shore, Oahu, Hawaii
Listed for $15M
In cooperation with Matt Beall of Hawaii Life Real Estate Brokers and Anthony Provenzano and Matthew Davis of Chaney Brooks & Company LLC
Diamond Villa | Korčula, Croatia
Listed for €4.5M
In cooperation with Antonio Baríc of Pin&Pin Dalmatia
Palazzo di Vista | Bel Air, California
Sold for $48.048M
In cooperation with Aaron Kirman of Compass and Mauricio Umansky of The Agency
Villa Fontana | Palo Alto, California
Listed for $10.495M
In cooperation with Peter Carson of Compass
Calle Gregolina | Venice, Italy
Sale Pending
In cooperation with Serena Bombassei of Venice Real Estate Knight Frank
The Retreat at Lick Creek Lodge | Near Austin, Texas
Sold for $5.152M
In cooperation with Susan Barringer of Kuper Sotheby's International Realty
Giving Back: Key For Key®
We continue our commitment to giving back. In partnership with Giveback Homes, our Key For Key® giving program guarantees that for every home we sells, we contribute to building a new home for a family in need.
Since 2017, the program’s origin year, Key For Key® has resulted in hundreds of homes built and thousands of lives changed.
Looking Forward
For the second half of the year, we are focused on expanding our referral relationships within our family of brands at Sotheby’s and Anywhere Real Estate, Inc, including education and marketing programs.
Most notably, we recently announced the return of our most anticipated event of the year, our annual global sale featuring marquee properties to high-net-worth international buyers. The sale will close live at Sotheby’s New York, marking the first-ever exhibition of luxury properties to gavel at the famed auction house.
The properties hand-selected for inclusion will receive heightened exposure in London, Singapore, and Dubai and positioning alongside the finest luxury items in the world via our partnership with Sotheby’s.