Earlier this month our COO, Mike Russo, accepted our award of “Best Overall Marketing” at the Who’s Who in Luxury Real Estate conference in Boston. Before leaving for the event, Mike joked with our marketing team that he would receive the award with a beaming smile — proud of his accomplishment. We all chuckled, believing the award was not directly correlated to him, but rather to the exceptional talent of our in-house creative team — our graphic designers, who can bust out beautiful, unique logos in an hour’s time; our copywriters, who so eloquently convey a home’s every detail; our videography team, who are the best storytellers in the biz; and our strategic marketing planners, who constantly reinvent our materials and direction.
However, upon reflecting on this accomplishment, I’ve realized Mike’s jest was inherently the truth. In fact, he deserved the award just as much as our creatives — as did our sales teams, PR firm, senior level management, clients, and even our competition.
In short, our marketing team is fueled by the clear direction of our company mission, eye-catching properties, and impressive sales results. They have inspiring assets to build from. And, as our firm continues to grow with celebratory success — and continues to hire the best-in-class talent into our family — the inspiration builds.
Who’s the Who who selected us?
The Who’s Who in Luxury Real Estate network (www.LuxuryRealEstate.com) consists of more than 70,000 luxury real estate professionals in more than 85 countries. They’re qualified brokers solely focused on high-end properties in the world’s most desirable locations. Last year we were named the ‘one and only’ preferred auction provider to the network, and, now, it’s pretty awesome to be so highly recognized by these esteemed peers.
Award winning real estate auction marketing
We take pride in our marketing acumen, and by winning this award, it validates the extra lengths we go to engage our clients. We believe in creating a strong presence, and spreading our message across many platforms. It’s key to keep our clients engaged with an omnipresent availability of information and to have brand consistency across all platforms.
Falling in love with our properties is easy when you’re fully engaged. We auction some of the world’s greatest estates, and our passion for our work shines through when we present a home. If a client wants to know about a property we’re marketing, it’s our job to educate them, and to provide a full, panoramic experience that answers any questions they might have.
Auction your luxury home with confidence
Along with the marketing award, we also received a “Significant Sale Award” for our record sale of the Grand Teton Estate at the base of the Jackson Hole Mountain Resort. The July 2013 auction exposure for this extraordinary, one-of-a-kind ski home designed by renowned architect Jonathan Foote generated over 32,000 website visits from 46 US states and 39 international countries. Our efforts identified 739 buyer prospects, qualified 9 bidders, and delivered a price of $19,250,000 — the highest sale in the market since 2011.
The premier real estate auction group
We have an amazing team of creatives who strive daily to engage our clients with intriguing, informative and beautiful experiences, and to receive this formal recognition is very special. However, the credit is due to the daily pursuits of our entire firm.
Every employee in our company understands our vision and is committed to delivering brand consistency across all platforms — from in-person events to online interactions and ‘touch-and-feel’ print materials. We constantly receive feedback about how impactful our marketing is, but, ultimately, the Concierge Auctions success story is proven by our quantitative results.
Our efforts are attracting more buyers than ever, from around the world, and delivering the highest prices possible for our sellers. 2014 has been an explosive year for us, but we’re not slowing down — only fueled for more!