Last week, I had the pleasure of sharing with the agent community about how our auction platform works. Bernice Ross asked me about how auctions have become a viable way to sell ultra-luxury, non-distressed properties.
Listen to the podcast on Inman, or listen right here:
In the podcast, we discuss the following topics:
• The reasons ultra-high end luxury clients often prefer the auction model to traditional marketing.
• How the bidding and sale processes work.
• A step-by-step rundown of the auction process including how buyer premiums work, the bidding and the closing process.
• The synergy between working with a local agent coupled with the benefits of having access to an international marketing team.
