From snowy peaks of the Pyrenees to the sunshine of the Straight of Gibraltar, more than 100 million people visit the Iberian Peninsula each year. Some are lucky enough to call the region home.
Nestled in the mountains, just a few hours drive from the Mediterranean resorts of France and Spain, luxury buyers are drawn to Andorra for its sunny ski slopes and low tax rates.
In Portugal and Spain, there has been a revival of their luxury real estate markets since the recession, due in part to foreign interest generated by their “golden visa” programs, which offer resident permits to non-Europeans who purchase properties worth more than €500,000.
Despite the natural beauty, world-class amenities, and financial incentives, sellers in these second-home markets frequently face long days on market. Their biggest challenge: reaching qualified, high-net-worth buyers.
The buyer pool for these impressive properties can be spread all over the world in far flung markets—making reaching them via traditional real estate marketing methods challenging, if not impossible. This proved especially true for the sellers of El Martinete, a decadent, nine-bedroom villa located on a picturesque, Mediterranean beach in Marbella, Spain.
Concierge Auction’s international marketing, supported by our database of more than 600,000 individuals, including our Private Client Group of high-net-worth buyers, agents, and industry experts was critical to locating their buyer.
We reached beyond the local market to the key feeder markets for Spain’s Costa del Sol region, including Europe, the United States, and Asia—resulting in 98 open house visitors and nearly 60 private showings.
Most importantly, we secured seven bidders from five countries after just 30 days of auction exposure. As is frequently the case for vacation homes, the ultimate buyer of the property was located thousands of kilometers away and would likely not have known about the property had it not gone to auction with Concierge Auctions.
Mark Flatman, the seller’s representative, said, “Concierge Auctions was the perfect choice for selling one of the most cherished residences in Spain’s Costa Del Sol region. The sense of urgency that was created by the accelerated marketing period leading up to the auction best accommodated my client’s needs. In addition, the firm’s global team reached their impressive database of some of the world’s most qualified buyers, and we were pleased with the outcome.”
Throughout the operation, the team was extremely professional, and we were very impressed by the thrust of the marketing campaign which produced considerable footfall through the property and virtually worldwide interest. The fact that Concierge Auctions works with the local brokers is an added benefit.”
Jim Dunn, Seller, Fina Sa Vinya
Portugal
3,000+ hours of sunshine per year
850 kms of beaches
The world’s largest underwater park
SPAIN
11 Michelin three-star-rated restaurants
Over 3,000,000 liters of wine produced per year
48 UNESCO World Heritage Sites
ANDORRA
Most tourists per capita in the world
Almost 40% is covered in forest
3,100 hectares and about 350 km of ski slopes