While most members of our management and sales teams at Concierge Auctions are licensed as real estate agents and brokers in various states across the US, we do not operate as such in relation to our auctions. No doubt we know the brokerage business — our executive staff has been involved in over $2B in sales in the past decade. However, when it comes to our auctions, we partner with local experts to broker each transaction.
Agents are our most important partners, as they are an integral part to any luxury real estate sale. They are the local minds of our operation, and they help guide our clients through their sales and purchases. If your property is currently listed with a high-end real estate agent, we will work hand-in-hand with them to sell your luxury homes. We are the auction experts — we know high-end buyers on a global scale and how to aggregate them towards competing for your home. They are the market experts — they know the value of your property and help integrate us into the community to ensure success.
A combination of a top luxury real estate agent and a great real estate auction company is a fast track to selling luxury real estate. You should choose an agent who will handle the details of your marketing and sales process in an efficient manner. They should keep you up-to-date throughout the process, but not bog you down with minutiae. You should be free to handle your other business dealings while trusting the experts to handle the details of your luxury home sale.
1. Market Knowledge: As a real estate auction company, we are experts on the auction process. And while we have knowledge of markets worldwide, the local agents are the experts on their markets. How well does your agent know the market for selling your luxury home? Ask them about absorption rates and how long it could take to sell your property. And of course the list price. Ask them for data to back up what the proposed list price will be.
2. Real Estate Reach: Before you hire an agent, ask about their reach. Is their brokerage strong in the market? How about nationwide? Globally? Do they use social media to tell people about their properties? How big is their email database of potential buyers and agents? If a luxury agent does not have a wide network of potential buyers, then they may not be the right choice.
3. Success Rate: Ask a potential agent about previous sales in your price range, particularly within the last year. And ask them about clients that they have worked with. If they have not made a similar sale in your market within the price range of your home, then you should likely look for another. If they have not worked with high-net worth clients that have multiple business dealings worldwide, then they may not be prepared to handle all the details of the sale for someone of your status.
Cover all these bases, and you should be able to find a luxury real estate agent that can handle the details of making the sale happen and leave you to handle other business. For more on selling your luxury home click below for The Ultimate Guide to Selling Your Luxury Home.
