If you are like most of our sellers, then you have invested a lot of time and effort into your luxury home. From furnishings, amenities and landscaping, to the layout and even staff. You have built countless memories there with your friends and family, and you know what a joy the home will bring to its next owner. So, you want to sell to someone who is appreciative of the property and is willing to pay a fair price.
In order to find that right buyer, details are key. The home should be showcased as a great place for its new owner to make their own memories, just like you have done. Most real estate salespeople say that sentimentality should not weigh into the worth of a luxury home. Well, that is not entirely true. It CAN be a factor if you find buyers who appreciate the changes you made to the home and can envision themselves enjoying them. On the other hand, realize that if you are making very customized adjustments — bold materials and colors, over-the-top amenities, a full-size mural of your wife in the nude (yes… we’ve seen that one!), etc. — its unlikely that you will earn a full return on your investment. In those instances, the funds you spent were for you to enjoy the property while you lived there and may need to be viewed as sunk costs.
To best ensure you earn a full return (and more) on your home customization, seek professional guidance from a quality builder, interior designer and real estate agent before making any large improvements, and use high-quality materials. If you choose to over-personalize, consider toning it down prior to placing your home on the market.
When you’re home is ready to sell, if you choose our auction solution, we’ll showcase every inch in effort to reach the perfect buyer who loves it in full. We create a Look Book for each of our properties — a bound book with high-definition photos and descriptive text. We also produce in-depth and innovative real estate video tours. And a series of emails. And social media outreach. And place ads throughout relevant media. And of course, the photography, copy, voice overs, and graphics for each of these pieces are artfully selected. Attention is paid to every detail.
Your home is unique. One-of-a-kind. A showpiece. When the time comes to find its next steward, don’t settle for sub-par marketing and 5-10 photos of average quality on an MLS listing. That is not the way to attract buyers who will pay top value. Delve deeper. And if you’re working with a Realtor, encourage them to, also. Remember that we always protect the listing agent in our auctions and are simply another marketing tool for you and them to produce the best price on your timeframe.
Please reach out if you would like to see some of the materials that I mention. Click here for a free seller evaluation. Or click below for the Ultimate Guide to Selling Your Luxury Home.