I’m pleased to announce that on December 13-14th, we will be accelerating the sale of a collection of homes by marketing directly to Chinese buyers and investors via a high-impact marketing and event campaign alongside three media powerhouses, The Wall Street Journal,Mansion Global, and The Real Deal, with additional exposure via our proven platform. We are now accepting properties for the sale, designed to directly reach the world's second largest economy.Our inaugural China auction this Spring in June resulted in over 50 bidders and $60 million in transactions. We sold 14 properties in just 36 hours, added 6,400 new clients to our database, and doubled our website traffic. Coming off the heels of this success, we are ready to kick off round two and further expand our reach to high-net-worth Chinese buyers. Our extensive subscriber reach of more than 60,000 buyer prospects, clients, and agents, paired with our targeted outreach to affluent Chinese individuals, is sure to make for another successful sale, greatly benefiting sellers and buyers alike.Dates and FormatThe sale will take place from December 13-14th and will feature a curated selection of the world’s finest properties for bidders around the globe. In addition to receiving international exposure via our proven platform, a high-impact, multi-language campaign will be executed to reach Chinese buyers worldwide, including:
Sponsorship of
The Real Deal
's Third Annual Real Estate Showcase/Forum in Shanghai, with direct access to over 3,500 Chinese real estate clients
Targeted outreach to Hurun's database of over 110,000 high-net-worth Chinese clients and a closing event in Hong Kong in partnership with
The Wall Street Journal
and
Mansion Global
Print and digital advertising in
The Wall Street Journal
, with national distribution to over 1.4 million, and across MansionGlobal.com, targeting Asia, Europe, and the Middle East
Property exposure on Juwai.com
Properties will be available to view on our website starting November 1st, with onsite showings for four-to-five weeks prior to the sale date and bidding hosted on our global marketplace, ConciergeAuctions.com, allowing potential buyers to bid in real-time from anywhere in the world. As part of our Key for Key giving program in partnership with Giveback Homes, each closing from the December Sale will result in a new home built for a family in need.
Luxury Properties We Are Looking ForIdeal properties for the portfolio include diverse offerings of ultra-luxury price points and located in well-known destinations offering top-notch schools and easy access to China via direct flights; are solid investments for future generations; and are valued at a price that is in comparison to Chinese real estate. Additionally, the properties that offer financial security and a possibility for rental income; and feature characteristics that adhere to Feng Shui and numerology guidelines are also a plus. Where Chinese Investors Are BuyingAlthough the U.S. has become a preferred destination for Chinese investors, they’ve also been particularly active in other real estate markets such as Australia, the United Kingdom, and Canada, among others. Our platform presents real buyers with iconic opportunities across key real estate markets around the world, and the portfolio will market globally and specifically to Chinese buyers in an expedited timeframe that is convenient to both buyers and sellers.Submit Your Property or ListingWhile every country is different, the appeal of unique, luxury real estate transcends the miles. It’s thrilling to enhance our network to this region and present global and Chinese investors with some of the best real estate opportunities available for sale in the world. The supply of inventory that matches what high-net-worth Chinese buyers are looking for is limited, which is why we are being selective about which properties we bring into our December sale. To find out more about how your property or listing could be considered, call +1.212.390.8144. You may also visit ChinaPortfolioSale.com to download full details, including the timeline, exposure, and outreach plan for the sale, as well as a white paper on Chinese real estate investment. And, as always, we protect agent commissions.