72-3170 Alapii Kula Drive in Kailua-Kona, Hawaii, is no stranger to the spotlight. The contemporary estate has been featured in Architectural Digest, and over one million voters awarded the property top honors for “Bringing the Outside In” in HGTV’s Ultimate House Hunt.
The property is situated minutes from the white sand beaches of Kua Bay within a private, gated golf and beach club community. But despite the tranquil setting on coveted Kailua-Kona and countless amenities, sellers Denise and Randall Farleigh decided they were ready to move on from the property. They wanted to travel more and so they put their home on the market. And waited.
Nearly three years and three price reductions later, the sellers and Top Producer and Listing Agent Carrie Nicholson of Hawaii Life Real Estate Brokers, realized that the traditional real estate model was not working quickly enough—even in a desirable vacation market like Hawaii.
Top agents know that potential buyers’ perceptions of a property’s value decrease with each day a property remains on the market—even for award-winning residences like 72-3170 Alapii Kula Drive. This can have a negative effect on the final sale price properties achieve.
The Farleighs were tired waiting for the right buyer to come to them and were ready to take control of the timing of their sale. They wanted results.
Concierge Auctions was able to bring the global market directly to their property. During the 36 days that 72-3170 Alapii Kula Drive was featured on our platform, Concierge Auctions showcased the property to thousands of potential buyers from around the globe—including select members of our Private Client Group. This resulted in nine parties bidding on the property and, most importantly,the sale the owners had been waiting for.
“Concierge Auctions’ platform was the perfect solution to increase the exposure of my client’s Big Island home,” said Nicholson.
“The firm’s global reach to an impressive database of qualified buyers and exquisite marketing materials contributed to an impressive auction launch and maintained momentum up through the day of the auction,” she added.