Remember the days of snail mail and land lines? Thankfully technology makes our lives a lot easier nowadays. Email allows us to communicate with our clients and colleagues across the country with ease and flexibility of content — graphics, hyperlinks, attachments, forms, etc. It goes without saying that email is important for any industry today, but it is especially important for a national, fast-moving, innovative company like Concierge Auctions.

We use email on a daily, hourly and minute-by-minute basis to interact with our internal team here at Concierge, but there are many other ways that email is an essential ingredient in fueling our business. These points will also ring true with any successful high-end real estate agent. Here are five reasons that email is important to selling a luxury home:

1. Communication with Sellers: We are in the business of marketing real estate, so our foremost clients are those who we work for, the luxury home sellers. Make sure your agent is consistently available for any quick questions you may have and that the line of communication is always open.

2. Communication with Buyers: Often times our initial outreach to buyers about new luxury property auction opportunities is through email — be it direct advertising eblasts, monthly newsletters or “Auction Alerts”, which we send every time a new auction is launched. The content, layout and eye-catching graphics are crucial, but once a buyer responds with interest the follow up can be the most important part. Buyers often request more information such as additional photography, floor plans, survey maps or inspection reports. Good email marketers will be prepared for a personal response with those materials.

3. Executing a Marketing Campaign: Selling a luxury home can have lots of moving parts. At Concierge we work with a number of third party support companies like public relations firms, advertising agencies and website developers to execute our real estate marketing campaigns. By copying the pertinent people on email communication, we are able to keep all of our vendor partners, our marketing and design teams and sales roles integrated throughout the process of selling a luxury property.

4. Database of Agents: Be sure that whoever you chose to sell your luxury home has a strong database of colleagues that they have a personal relationship with and can email information on the property. Personal contact at the office or at the property is great, but with an email database of contacts, you will be able to reach hundreds or even thousands of luxury agents in the local market at one time. At Concierge we maintain a database of more than 100,000 top luxury real estate agents nationwide.

5. Database of Clients: Perhaps even more important than the database of agents is a database of clients in the market for a luxury home. Our email list of luxury real estate clients is huge — in the tens of thousands and with representation from 38 different countries. Selling a luxury property in Jackson Hole? We have a database of potential clients in that market and many others. Ensure that your agent has the same, and has the capabilities to email clients that they know have interest in your market.

Want more information on selling luxury real estate? Email us! Or leave us a question in the comments.