Over the past decade, Alistair Craft has distinguished himself as one of the most well respected top ranking real estate agents in Santa Cruz County. His clients are devoted to him because of his expert skills and care. His often seamless transactions and professional standards of excellence are constantly recognized.Alistair's extensive and varied background in sales and marketing have enabled him to bring a creative perspective to real estate transactions. His interpersonal and negotiating skills have allowed him to be successful in one of the most vital aspects of real estate transactions – clear and concise communication. He is adept at communicating in a sensitive and caring manner while knowing how to maintain a high level of professionalism.In his approach to real estate, Alistair's primary goal is to educate, facilitate and expertly negotiate real estate transactions with knowledge, skill, grace and integrity. He aims to set the stage for a smooth, positive and low-stress real estate transaction for all of his clients.Growing up in the Silicon Valley, then spending his entire adult life in Santa Cruz, has given Alistair a unique background and opportunity to serve his clients. His experience in the valley has allowed him the understanding of the economic and cultural factors driving the area, as well as allowing him to develop many long lasting relationships that have proven useful in this line of business. Living his entire adult life in Santa Cruz has provided the local insight and knowledge into the Santa Cruz coastline and community which assist in giving him a unique ability to find his clients their ideal homes.In addition to his real estate expertise, Alistair is a championship big-wave surfer and active member of the Santa Cruz surfing community. Alistair won the Nelscott Reef Classic a record three times from 2007 to 2009, was a Billabong XXL Global Surfing Awards Biggest Wave of the Year nominee in 2007, a Surfer Poll Awards Best Wipe Out Award nominee in 2005, and has been featured in numerous international magazine and video features.
