Changing Lives

It’s auction day in Vero Beach, and, as with every auction day, whether it’s a new market for us or we’re mainstays; whether we have three bidders or 20; whether we have a wide range of potential outcomes or are certain we’ll set a record price, emotions are at a high. Setting the stage: I’m sitting at my desk in our bright, open marketing office, drinking a chai latte, glancing around and feeling honored to be surrounded by our incredible creative team. Wishing a bit that I was soaking up the sun and ocean breezes with the auction group in…

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Against the Grain

I’m often asked what it’s like to blaze a new trail with our business. To go against the “norm” of traditional luxury real estate sales. To constantly innovate. To be doubted daily, and to prove our case with a smile. Setting the stage: It’s 1:15am on a Thursday night (err… Friday morning), and I’m on a 4-hour-snowstorm-delayed Delta flight from Newark to Austin. Estimated arrival: 2:45am. Eek. At least I’ll be able to peek into my girls’ cribs before I fall into bed! Back to the subject… Going “against the grain” can be a daunting task, but I’ve learned to…

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