6 Reasons Auctions Work in Selling Your Luxury Home

6 Reasons Auctions Work in Selling Your Luxury Home

Frustrated with trying to figure out what to do about selling your luxury home? Nearly every luxury home owner eventually comes to this point, whether it be moving cities, upsizing or downsizing, or moving a second or third property. Selling your luxury home through a traditional real estate transaction can take up to five years…

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Frequently Asked Questions on Luxury House Auctions

Frequently Asked Questions on Luxury House Auctions

Yes, everyone knows what FAQs are right? Needless to say, we get questions from buyers, sellers, and agents about the real estate auction process every day. The long and short of it is that auctions are a win-win-win for all three of the major parties. But this post is concerned with buying. If you are in the market for a luxury home, then buying at auction is the smart way to buy your new home. Why? Because you pay what the property is worth on auction day – the true market price. After all, the other bidders will be in…

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Closing at a Real Estate Auction = The Easiest Transaction of Your Life

Closing at a Real Estate Auction = The Easiest Transaction of Your Life

In any real estate purchase, closing costs vary from transaction to transaction, and from state to state. That’s the case at a luxury real estate auction as well. Potential buyers should review the Terms and Conditions of Sale for each specific auction in which they plan to participate, so they are aware of and prepared for the expenses involved. Do your research, review the Auction Terms and Conditions, and if desired seek professional guidance from your real estate agent if you plan to participate in a luxury real estate auction. Though not set in stone, upon your review of the…

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Put Your Photos in Order!

Put Your Photos in Order!

It sounds easy, right? Purposefully order the pictures on your real estate listing. I’ve come across many listings where it seems the photos were simply uploaded in bulk without further consideration. My advice: It’s worth your time to make the finishing touches and improve your viewer’s experience. The easiest rule-of-thumb for photo order is to think as if you are approaching the property and walking through the house for the first time. Or leading a client on their first preview. Start with the front or an overhead shot. We refer to this first image as your trophy shot. Choose the…

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How to Find a Buyer That Will Truly Appreciate Your Luxury Home

How to Find a Buyer That Will Truly Appreciate Your Luxury Home

If you are like most of our sellers, then you have invested a lot of time and effort into your luxury home. From furnishings, amenities and landscaping, to the layout and even staff. You have built countless memories there with your friends and family, and you know what a joy the home will bring to its next owner. So, you want to sell to someone who is appreciative of the property and is willing to pay a fair price. In order to find that right buyer, details are key. The home should be showcased as a great place for its…

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Big Sky, Montana aka The Perfect Place for a Luxury Vacation Home

Big Sky, Montana aka The Perfect Place for a Luxury Vacation Home

If you are looking for the perfect place for a relaxing and private family retreat in the mountains, then Big Sky, Montana is it. Say goodbye to the busy slopes and party atmosphere that can be found in other Rocky Mountain resort towns. In a recent video for a ranch near Bozeman, Montana that we auctioned off, the tagline was ‘Beauty. Adventure. Recreation. Wildlife.’ And the same holds true for nearby Big Sky. This peaceful resort town offers some of the world’s most impressive luxury vacation homes, in an area that historically maintained a “hidden gem” cache. Well, there’s no…

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Luxury Home Auctions Myth: Auctions Cut Agents Out of the Sales Process

Luxury Home Auctions Myth: Auctions Cut Agents Out of the Sales Process

But what about my commission? That is the first thing many agents ask when learning about the auction process. As well it should be. You are a trained professional and deserve the going rate for helping to facilitate any real estate transaction. The idea that home auctions cut agents out of the sales process is a myth. There are some foreclosure auctions, and online auctions that do not ensure a commission for agents, but with a luxury real estate auction the agents are an integral part of the process. Some high-end auction firms accept properties that are not represented by…

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SXSW Interactive: 5 (more) Sessions for Real Estate Social Media and Technology

SXSW Interactive: 5 (more) Sessions for Real Estate Social Media and Technology

Earlier this week I jumped into the details from South by Southwest with 5 Sessions for Real Estate Social Media and Technology. This is a continuation of that post…hint the title. Again, this is a mix of current and usable social media trends and technologies, as was the entire conference. Some of these things you can start using today. Others may be five years away (or six months away at the pace technology is moving). In chronological order, with the event-related hashtag: 1. Being Social with Grandma: Social Media for 50+ (#SocialAARP): Two AARP executives gave their take on social media…

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SXSW Interactive: 5 Sessions for Real Estate Social Media and Technology

SXSW Interactive: 5 Sessions for Real Estate Social Media and Technology

Last week I gave you some quick notes and background on SXSW Interactive. Today we will get down to the nitty-gritty of how a conference like SXSW can help you market and sell luxury real estate. There were lots of pie in the sky ideas presented. Think robots, artificial intelligence, travel to other planets, and drones that continually check our body’s health. The amazing thing is that a lot of these technologies are not that far off. But these things are more futurist trends and not technologies that you can utilize today. When it comes to real estate technology and…

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What’s Up with SXSW Interactive? Some Quick Notes

What’s Up with SXSW Interactive? Some Quick Notes

Many of you may have heard of South by Southwest in Austin — aka SXSW — one of the biggest annual music festivals in the world. Bands from all over the world come to showcase their talent. And this year: Jimmy Kimmel has been airing his late night show from SXSW all week. But did you know there are also Film and Interactive tracks to the festival? I’ve been lucky enough to take part in the SXSW Interactive over the past week, submerged in everything from social media, search marketing and online analytics to viral content, wearable technologies and personal healthcare…

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